Baxter of California is one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick. Our approach is science plus nature, built from the ground up in California. We may be old school in concept, but we’re high-tech in practice.