Baxter of California is one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick.
Our approach is science plus nature, built from the ground up in California. We may be old school in concept, but we’re high-tech in practice.
Get great beauty advice and tips, from our team of Celebrity Beauty Experts, who have worked with the biggest names in Hollywood. We hope to inspire you to surround your lives with greatness starting with GreatBeauty!