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beauty by piret

Beauty By Piret was created by makeup artist and brow expert Piret Aava. Piret spent countless hours looking at women’s eyes and time and time again she spotted the same problems: creased, smudged, misapplied shadow. That’s why she set out to create a makeup line that addressed the most common beauty errors she observed. Founded on the philosophy that beauty should be effortless, every product in the Beauty By Piret line draws on their observations and expertise, empowering all women to conquer makeup mishaps.